The Best Safari Ad Blockers for iPhone, iPad & Mac (2025 Edition)

Looking for the best ad blocker for Safari in 2025? Whether you’re browsing on a Mac, iPhone or iPad, using an effective and privacy-focused ad blocker is one of the best ways to speed up Safari, reduce distractions, and protect your data.

In this updated guide, we compare the top Safari ad blockers across Apple devices — examining their performance, ease of use, privacy approach and reliability.

Let’s explore which options stand out in 2025.

Feel free to jump ahead to our ad blocker comparison table where we’ve scored all the Safari ad blocker options against 20 different evaluation criteria.

On this page

• Why Use an Ad Blocker on Safari?
• What Makes a Great Safari Ad Blocker?

• Safari Ad Blockers – The Five Best Options Evaluated

  1. Magic Lasso Adblock
  2. 1Blocker
  3. Wipr 2
  4. Adguard for Safari
  5. Ka-Block!
• What is the best Safari ad blocker?

Why Use an Ad Blocker on Safari?

Safari is already one of the most privacy-conscious browsers, but it doesn’t block all ads or third-party trackers by default.

A good Safari ad blocker can help you:

• Block intrusive ads and pop-ups
• Prevent tracking and data collection
• Speed up page load times
• Reduce distractions and clutter
• Improve battery life on mobile devices

With iOS and macOS now supporting Safari extensions via the App Store, installing a high-quality ad blocker has never been easier or more effective.

What Makes a Great Safari Ad Blocker?

When comparing ad blockers for Apple devices, these are the most important factors to consider:

• Privacy – Does the app track your browsing or collect any data?
• Speed – Does it speed up browsing or slow it down?
• Compatibility – Does it work well across iPhone, iPad and Mac?
• Ease of Use – Is the interface clean and user-friendly?
• Effectiveness – How well does it block different types of ads?

It’s also worth looking at the more advanced features — so you can fine-tune your ad blocking when needed — and checking that the app fully supports Apple’s platform native features.

We’ve also taken into account the quality of customer support and whether the app offers good value for money.

Let’s look at how the leading Safari ad blockers stack up in 2025.

1. Magic Lasso Adblock

Best for Apple users who want fast, private, and seamless ad blocking

Magic Lasso is a fast, lightweight, and privacy-first ad blocker built exclusively for Safari.

Designed for iPhone, iPad and Mac, it blocks all YouTube ads, pop ups, banner ads and trackers — without slowing you down.

What sets it apart is its strong focus on performance and simplicity. With a beautiful native design, Magic Lasso feels like it was made by Apple themselves.

It also offers powerful premium features — such as automatic rule updates and enhanced blocking in apps other than Safari — while maintaining a strict zero data collection policy.

Pros

• Native Safari extension for all Apple devices
• Blocks all YouTube ads (on mobile and desktop)
• Blocks ads and trackers in all other apps
• Lightweight, battery-friendly and fast
• No tracking, no logging, no data collection
• Beautiful and intuitive interface
• Frequent updates with support for the latest Safari versions

Cons

• After a 30 day free trial, it requires a paid upgrade
• Only available on Apple platforms

For those who want a truly private and polished ad-blocking experience on Safari, Magic Lasso is the top choice in 2025.

Magic Lasso achieved a total score of 100% when evaluated against our ad blocker criteria.

2. 1Blocker

Best for users who want iCloud sync and granular controls

Originally developed in Russia, 1Blocker has been a mainstay on iOS for years and offers good blocking performance.

It features iCloud sync, regional filters, and manual rule creation. It’s also one of the few blockers, other than Magic Lasso, that lets users whitelist specific sites or create custom blocking rules.

That said, some of its most useful features — like YouTube ad blocking — require paid access.

And compared to Magic Lasso, it can feel a bit more cluttered and less streamlined.

Pros

• Blocks trackers, ads, and social widgets
• Custom rules and regional filters
• iCloud sync between devices
• Good user support

Cons

• Paid subscription for full features
• Some users report inconsistent YouTube ad blocking
• Not as fast or intuitive as lighter-weight options
• Does not have zero tracking, logging or data collection policies

1Blocker is a solid option for users who want customisation and cloud sync — but may be overkill for most.

Reflecting its complexity and privacy-hostile data collection policies, 1Blocker achieved a total score of 70% against our evaluation criteria.

3. Wipr 2

Best for very basic set-it and forget-it ad blocking

Wipr offers automatic ad blocking that “just works.” It’s a paid app (one-time purchase) that updates block lists in the background and doesn’t offer any user interaction or customization.

While it gets the basics right, its lack of interface or settings may frustrate users who want more visibility or control when things aren’t working.

It also doesn’t match Magic Lasso when it comes to speed or YouTube ad blocking.

Pros

• One-time purchase with background updates
• Automatic blocking of ads and trackers
• Privacy-friendly with no tracking

Cons

• No UI or customization options
• Can’t whitelist sites or control blocking
• Limited support and documentation
• Lack of any advanced features

Overall Wipr is a simple and effective option for casual users, but lacks the flexibility and polish of top contenders – and in fact may be too simple for most users.

Against our overall ad blocking evaluation criteria, Wipr only scored 45%, reflecting its limited features and flexibility.

4. AdGuard for Safari

Best for advanced users who want custom features and a cross-platform option – who aren’t concerned about privacy

As another ad blocking option originally from a Russian company, AdGuard is a powerful and highly configurable ad blocker that works on Safari via an App Store extension.

It allows users to create custom filtering rules and enable multiple block lists.

However, compared to Magic Lasso, the interface feels more complex and dated. The app also uses a background process on macOS, which can affect performance slightly on older machines.

Its lack of a zero data collection or tracking policy may also be of concern for users who want an ad blocking option which prioritises privacy.

Pros

• Advanced filtering options
• Custom rule creation
• Free version available
• Regularly updated filter lists

Cons

• More technical to configure
• Slightly higher memory usage
• Interface feels less integrated with Safari

Verdict

Although AdGuard is great for those who like granular control, it is not as seamless or Apple-optimized as other options.

AdGuard’s lack of a zero data collection policy is also worrying, which is reflected in its relatively low score of 40% against our ad blocker evaluation criteria.

5. Ka-Block!

Best for free and ultra-basic ad blocking on Safari

Ka-Block! is a completely free, open-source Safari extension that blocks ads and trackers.

It’s lightweight and easy to install, but lacks the customization and regular updates that other blockers offer.

If you’re looking for a free solution and don’t need advanced controls or YouTube ad blocking, Ka-Block! is a respectable option.

Pros

• Free and open source
• No in-app tracking or data collection
• Very lightweight

Cons

• No support for YouTube ad blocking
• Infrequent updates
• No user customization or advanced controls
• Poor support options available

Verdict

Ka-Block is a very simple, free option — but is limited in features and effectiveness compared to more modern alternatives.

With Ka-Block lacking regular updates, limited support and no advanced ad blocking features, it scored only 30% – the lowest score achieved on our set of ad blocker evaluation criteria.

Final Verdict - What is the best Safari ad blocker?

With Safari now fully supporting powerful content blockers across all Apple devices, there’s never been a better time to reclaim your browsing experience.

While several ad blockers offer decent performance, Magic Lasso Adblock stands out for its perfect blend of privacy, performance, and design.

Whether you’re watching YouTube on your iPhone or browsing news sites on your Mac, Magic Lasso blocks the clutter, protects your privacy, and makes Safari faster.

Ready to Upgrade Safari?

If you’re looking for a faster, cleaner, and more private way to browse the web on your iPhone, iPad or Mac — try Magic Lasso Adblock.

It’s the best way to block ads, stop trackers, and make Safari feel like it should.

Scoring Criteria and Footnotes

• For each criteria, a score of 2 - Meets criteria (✔) , 1 - Partially meets criteria (❍) or 0 - Doesn’t meet criteria, is awarded.
• An ad blockers total score is then the summation of the individual criteria scores, which is ranked and turned into an Overall Score: showing the % of criteria met by each Safari ad blocker option.

• Comparison footnotes:

  1. Privacy – ad blocker has no tracking, logging or data collection as per App Store “Data Not Collected” privacy label.
  2. Speed – evaluation (either Very Fast, Fast or Moderate speed) based upon recent reviews and user feedback, as summarised by ChatGPT to come up a with a collective qualitative speed score.
  3. Ease of Use – evaluation based upon recent reviews and user feedback, as summarised by ChatGPT to come up a with a collective qualitative ease of use score.
  4. Curated Rules – provides a high-quality, comprehensive preloaded set of ad blocking rules that just work, without needing users to manually configure or source filters.
  5. Tap to Block – the ability to block any element on a webpage with a simple tap or click.
  6. Performance Measurements – ability to measure and see ad blocking performance in-app.
  7. Native App - natively developed ad blocker and app which isn’t based upon cross-platform frameworks such as Electron.
  8. Frequent Updates - app is frequently updated to deliver new and improved features
  9. Value for Money - qualitative evaluation, taking into account available features, support provided, pricing and free trial availability.
  10. Supports blocking of cookie notices and pop ups but no blocking of background crypto-mining scripts.
  11. Allows creation of custom filters but in a less user friendly manner.
  12. Provides a 7 day trial period instead of a 30 day trial period.