As part of our ongoing commitment to deliver the fastest and most effective ad blocker, we are excited to announce our biggest ad blocking rule update ever.
With the release of Magic Lasso Adblock v4.7, we’ve significantly boosted ad blocking coverage and improved existing ad blocking quality, ensuring even more ads are blocked as you browse the web.
This update also brings new capabilities, including the ability to block ads on Adult Sites and more effective blocking of Anti-Ad Block warnings.
With these new updates, Magic Lasso Adblock continues to deliver the fastest, cleanest and most energy efficient Safari ad blocker experience for your iPhone, iPad and Mac.
How We Measure Ad Blocking Quality
We believe in providing more than just promises. To back up the improvements, we carefully measured the performance of our ad blocking rules using Adblock Performance Insights.
This feature, which is a key part of Magic Lasso, enables us to measure and evaluate the quantitative improvements brought about by the updates.
Our measurements focus on:
- Speed & Energy Savings - One of our guiding principles is to enhance your browsing speed and optimise energy efficiency. With the new updates in v4.7, we’ve used Performance Insights to measure the positive impact on both browsing speed and device energy consumption. By blocking unwanted content, pages load faster, and your device works more efficiently, saving both time and battery life.
- Breakage - While we enhance ad blocking, we also work to avoid “breakage,” where websites don’t function properly due to ad blocking interference. Our goal is to block ads without affecting the functionality of your favourite sites.
- Coverage - The key to an effective ad blocker is comprehensive coverage. The new rule updates deliver significantly better ad blocking coverage, targeting a wider range of annoying ads, pop-ups, and trackers. The new features ensure that your web experience is free from the most disruptive content.
The changes to ad blocking quality are immediately noticeable across most websites when browsing with Magic Lasso Adblock v4.7 when compared to earlier versions of the app.
Major New Additions
Magic Lasso Adblock v4.7 comes packed with two new major additions, taking ad blocking to a whole new level:
- Adult Site Ad Blocking - One of the biggest improvements in this update is our new Adult Site ad blocking capabilities. We’ve now extended ad blocking protection to adult content, ensuring that ads and trackers are blocked across a wider variety of sites. This gives you a more secure and clutter-free browsing experience, no matter the type of site you’re visiting.
- Anti-Ad Block Blocking - More and more websites are using clever tactics to bypass traditional ad blockers, including Anti-Ad Block warnings that try to force users to disable their ad-blocking software. In v4.7.1, we’ve introduced more comprehensive protection against these tactics, ensuring that you won’t be forced to turn off your ad blocker just to browse the web.
Quality Improvements
In addition to the two new features, we’ve also made quality improvements to several key existing features of Magic Lasso:
- Less Empty Gaps Where Ads Were Blocked - Previously, some websites displayed empty spaces where ads were blocked. With Magic Lasso Adblock v4.7, we’ve improved the way ads are removed, ensuring a cleaner page with no awkward gaps left behind.
- More Comprehensive Annoyance Blocking - We’ve taken steps to block not just ads, but also pop-ups and cookie notices that can disrupt your browsing. This makes for a smoother, less interrupted experience while browsing.
- Improved Regional Ad Blocking - In October 2024, we introduced Regional Ad Blocking. In Magic Lasso Adblock v4.7, we’ve further enhanced this feature, ensuring that ads are blocked based on your region and language with even better precision.
- Continued Best-in-Class YouTube Ad Blocking - Magic Lasso’s YouTube ad blocking has long been one of our standout features, and with v4.7, it continues to provide the best ad-free experience on YouTube. Whether you’re watching videos on your Mac, iPhone or iPad, you’ll enjoy uninterrupted content, free from intrusive ads.
Our Commitment to Ongoing Improvements
The new features and updates in Magic Lasso Adblock v4.7 are just the beginning. We remain committed to ongoing updates and improvements to Magic Lasso and its ad blocking rules.
Here’s a quick overview of what’s been delivered in Magic Lasso updates over just the last year:
- Magic Lasso Redesigned
- Introducing Adblock Performance Insights
- Improvements to YouTube ad blocking
- Family Sharing has arrived
- Introducing Regional Ad Blocking
We encourage users, whether you’re a long-time Magic Lasso fan or new to the app, to give Magic Lasso v4.7 a try.
Simply update and open the app to access all the latest improvements, or if you haven’t used Magic Lasso yet, you can download it for free from the App Store or Mac App Store via the Magic Lasso website.
As always, we’re dedicated to delivering the best ad blocking experience on the web. Update today and enjoy a faster, cleaner, and more efficient browsing experience.
